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Sunday, February 3, 2013

The Story Behind the Superbowl MVP and "I'm going to Disney World!"

One of the Superbowl traditions is the MVP of the Superbowl, the biggest game played all year, saying in a Disney commercial "I'm going to Disney World!"


 I decided to dig a little deeper into the story- and found some very interesting facts!

They actually film two commercials for different markets- one commercial says "I'm going to Disney World!" but there is also another one that says "I'm going to Disneyland!"

Also-it's not always the MVP of the Superbowl in the commercials. The most famous one-and timely, since he's playing in this year's Super Bowl- is Ray Lewis. Ray was involved in some legal troubles (including murder allegations) and Disney was not comfortable having him in the commercial. Instead, they had Trent Dilfer, who was the quarterback of the team. Later on, Saturday Night Live did a pretty fun skit that had Ray in the ending of some Disney movies.

I also found a really great story about Mark Allan, who is the guy in charge of getting the player to say "I'm going to Disney" on camera after the game. This may sound easy, but imagine if the game came down to the last play- he might not know who they want to say it until the game is over. I don't know if you noticed, but there's quite a few people on the field at that time. They also want the players with their helmets off, and can have trouble reaching the players. There's some very interesting stories in the article, like a story about them getting on the field BEFORE THE GAME WAS OVER!! And another time when Joe Montana noticed their cords were severed, and players running him over.

Check out that story here- and what are they odds, but Mark is from San Francisco, the other team playing in the Superbowl!


And finally, here's the history behind the whole "I'm going to Disney" campaign. I pulled this off the wikipedia page.


"In his 1998 memoir Work in Progress, Disney CEO Michael Eisner credited his wife, Jane, with the idea for the campaign. According to Eisner, during the January 1987 grand opening for the Star Tours attraction at Disneyland, the couple dined with Dick Rutan and Jeana Yeager, who in December 1986 had piloted the first aircraft to fly around the world without stopping or refueling. After Jane Eisner asked what the pilots planned to do next, they replied, "Well, we're going to Disneyland." She later told her husband the phrase would make a great advertising campaign.


Weeks later, Disney launched the series following Super Bowl XXI on January 25, 1987 with a commercial featuring New York Giants quarterback Phil Simms. Simms was paid a reported $75,000 for his participation. The company later aired three more ads that year with other athletes following major sports championships.
In subsequent years, Disney reportedly has offered $30,000 to athletes and other stars for participating in the ads and appearing at one of its theme parks."




The question is based off the idea-what's next? Now that you have reached the peak of your career, what in the world are you going to do next? Why not keep the fun and joy going by going to a Disney park! The player will often appear the very next day at either Disneyland or Walt Disney World in a parade.

I think we should bring this into our every day life.

Make a great meatloaf? Scream, "I'M GOING TO DISNEY WORLD!"

Score some great deals at the grocery store with a bunch of coupons? Once you get the final receipt, look at it, jump up and down, and yell, "I'M GOING TO DISNEYLAND!

Get the dishes put away from your dishwasher without your 1 year old son crawling inside it and removing all of the dishes (and avoided him pushing buttons during the washing cycle?) I'M GOING TO DISNEY WORLD!

All green traffic lights on your way to the store, which closes in ten minutes, and you sneak right in before they close the doors? "I'M GOING TO DISNEYLAND!"

Why not... we should all celebrate everyday like we just won our own Superbowl!

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